On Friday October 17, 2014 the Wall Street Journal reported that the Securities and Exchange Commission (SEC) was not proceeding any further with its investigation into certain accounting treatments employed by Keurig Green Mountain Inc (Keurig). Back in September 2010 an investigation was started by the SEC into how Keurig was recognizing the treatment of certain revenue items. No further information was provided into what these specifically were, but it related to a certain vendor of Keurig and a reported error in its filed financial accounts from three years previous.
The dropping the investigation by the SEC would have come as quite a relief for Keurig as this year has seen the launch of its Keurig 2.0 system and a whole new design in coffee brewers – including the controversial move to radio frequency identification (RFID) technology; a move it is hoping will help it to firm up its dominant position in the home coffee pod market.